Dating software Siren, which empowered females, shuts straight down after running away from cash

Dating software Siren, which empowered females, shuts straight down after running away from cash

by Taylor Soper on April 5, 2017 at 11:36 am April 7, 2017 at 7:23 am

Noise the security for females hunting for one thing aside from old-fashioned relationship apps: Siren is shutting straight down.

The Seattle-based application, which billed it self as an option to internet sites such as for example Tinder and with a concentrate on empowering females, is shutting its doorways after operating away from money.

Siren co-founder Susie Lee penned a post Tuesday detailing the reason why for the organization’s shutdown. She noted that Blackrun Ventures, which year that is last $225,000 as an element of Siren’s seed round, had never “completed their obligation.”

“Instead, we received little, unpredictable quantities, aided by the other investors fearlessly stepping forward,” Lee penned. “Through the dedication of those committed individuals we were able to carry on development, nonetheless we’re able to never ever prepare beyond a couple of months, hindering development, milestones, and brand new money possibilities.”

In an interview with GeekWire, Lee stated that “all closing docs have been finalized, but never completed their dedication.”

“Instead, they issued tiny, unpredictable tranches, frequently with months in the middle, despite sometimes daily requested updates and repeated assurances,” Lee noted.

Blackrun Ventures, which spent included in its investment that is women-focused arm still lists Siren on its portfolio web page. We’ve reached away into the company for lots more details and can upgrade this post whenever we hear right back. Modify: on, Blackrun responded to GeekWire and provided this statement friday:

“Blackrun Ventures joined up with lots of investors to take part in Siren’s $500,000 seed funding round. While the investor that is lead we committed $225,000, of which 75% ended up being disbursed throughout the last year following conclusion of homework.

We had been devoted to supplying the rest associated with investment to aid Siren’s expansion, and delivered our consultant to work alongside the team on the strategic direction. Regrettably, the founders made the decision on April 4th to shut along the business.

The app that is dating is crowded and highly competitive, but our reasons behind purchasing Siren had been strategic, therefore we had been won over by the eyesight and passion regarding the company’s founders. Nonetheless, although we nevertheless see prospect of the company, especially internationally, we respect their choice.”


“Despite the doubt shadowing us, we did our better to build on our energy, doing every thing inside our capacity to remain afloat,” Lee composed when you look at the post. “But without an approach to harness and circulate funds for expansion, we merely could perhaps not develop fast sufficient. The efforts of two co-founders alone are not sufficient to take on the well-funded businesses in this area. Regrettably, this comes at any given time whenever Siren revealed strong traction—relocation and expansion to ny, the formation of key partnerships, and individual success tales that inform us we were onto one thing unique.”

Siren CEO Susie Lee celebrates the App of this win at the 2015 GeekWire Awards year.

Established in 2014 by Lee and co-founder Katrina Hess, whom served as COO, Siren differentiated it self off their dating apps by prioritizing women’s security and allowing users to interact through their responses to day-to-day concerns supplied by regional companies and regional social icons. The application relied on discussion as a point that is starting than long pages or picture searching.

“We’ve created the very first mobile platform created for unanticipated and constructive flirting,” Lee told GeekWire in 2014.

After winning the GeekWire App of the season prize in 2015, Lee and Hess relocated Siren to new york the 2009 September as entrepreneurs-in-residence during the brand new Museum’s incubator system, brand new INC.

Lee stated the organization ended up being “pre-revenue,” but had a revenue that is three-pronged eyesight that included online-to-offline partnerships with neighborhood companies, compensated subscriptions, and “psychometric information analysis of aggregate user reactions.”

The software had 38,000 users, with an 80 response that is percent to initial communications, Lee noted. Siren fdating had raised $960,000. Its just current workers are the 2 co-founders, that are both now back Seattle.

Here’s Lee’s complete weblog post:

It really is with hefty hearts—and eyes into the future—that we ought to announce that April 7, 2017, Siren should be closing our “doors. friday”

As it was devastating while it’s not unusual for a startup to run out of money, the way we ran out was as unexpected. At the start of 2016, we shut our round with a lead investor whoever objective was to support female-centric organizations and whom saw the prospective in Siren’s clear differentiation in a saturated market. Yet, around this writing, a calendar that is full later on, they will have perhaps not completed their responsibility. Alternatively, we received tiny, unpredictable quantities, because of the other investors fearlessly stepping ahead. Through the commitment among these committed individuals we had been in a position to carry on development, but we could never ever prepare beyond a couple of months, hindering development, milestones, and brand new money opportunities.

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